Chonburi, Thailand — "Learning by doing" and "learning by seeing" are strategies that have been employed effectively for promoting integrated coastal management (ICM) in Chonburi, Thailand.
Starting from a demonstration area covering five municipalities in 2001, and through consistent awareness and capacity building and visits to other ICM sites, ICM implementation in Chonburi, Thailand has scaled up gradually to cover all 26 coastal local governments in 2009, and eventually the entire province, with a total of 99 local government members, in 2010.