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ASEAN Champions of Biodiversity

Last modified April 14, 2010

Biodiversity loss can lead to human extinction. Unfortunately, this threat has not attracted enough leadership, public and media attention to generate a concerted effort to halt the rate of biodiversity loss. This lack of awareness is attributed to the dearth of information campaigns and materials on the values of biodiversity. To help fill this gap, the ASEAN Centre for Biodiversity (ACB), the ASEAN Foundation (AF), the ASEAN Secretariat (ASEC), the European Union (EU), the Secretariat of the Convention on Biological Diversity (SCBD), and the United Nations Educational, Scientific and Cultural Organization (UNESCO) launched the ASEAN Champions of Biodiversity.

The ASEAN Champions of Biodiversity is a recognition program for ongoing projects on biodiversity Conservation and advocacy in the Association of Southeast Asian Nations (ASEAN) region (Brunei Darussalam, Cambodia, Indonesia, Lao People’s Democratic Republic, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Viet Nam). The award is aimed at generating greater leadership, public and media awareness of the problems facing the region’s rich but highly threatened biodiversity and the need a concerted effort in biodiversity conservation and advocacy.

Specifically, the award aims to:

  1. Recognize ongoing projects of the private/corporate sector, media, and youth which have a clear impact on biodiversity conservation in the ASEAN region;
  2. Identify leaders among the private/corporate sector, media, and youth from which a cadre of champions will be selected to serve as Ambassadors of Goodwill for biodiversity;
  3. Promote awareness of the values of biodiversity among ASEAN leaders and the public in general;
  4. Promote corporate social responsibility (CSR) in biodiversity conservation and advocacy; and
  5. Encourage the private sector, youth, and media to participate in biodiversity conservation and advocacy.

The award is co-sponsored by the ASEAN Foundation through the Japan-ASEAN Solidarity Fund and the European Union.

For more information, contact the ASEAN Foundation or the ASEAN Centre for Biodiversity.